Autumn 2005 Issue - Contents

Energy and Fitness Drinks

The DöhlerGroup is taking new directions in sports, energy and fitness drinks by creating concepts with specific benefits for consumers. In developing new beverage formulations, the DöhlerGroup is focusing on beverages that are more natural thanks to a higher fruit content, new flavours with exotic fruits and unusual combinations of fruits, and Palatinose™, a new type of sugar with particular characteristics which offer consumers a number of benefits.

Vitacel®: The Original

J. Rettenmaier & Söhne GmbH & Co. KG (JRS) will be introducing a highly functional potato fiber, which, in addition to having several technological properties, is distinguished by its light color and extremely high taste and smell neutrality. With a dietary fiber content of more than 72% and an enormous water-binding capacity resulting from the synergistic interplay of cellulose, starch and pectin from the potato, it is cut out to be a natural dietary fiber which can be used in a wide range of food production.

L-Carnitine: For Mother & Child

Maternal nutrition is a burgeoning area, illustrated by an increasing number of research papers. Women are becoming more aware of the importance of maternal nutrition for both the immediate and future health of their children. Thus it may come as a surprise that even in the industrialised world, lifestyle factors such as dieting, vegetarianism, smoking and use of the oral conceptive pill mean that a woman’s supply of several important nutrients may be significantly below recommended levels – and that can have an impact on both mother and her baby. The importance of taking supplementary folic acid is quite well established, but in fact, folate is only part of the whole nutrition story. Almost all vitamins and minerals as well as other important factors such as L-Carnitine play vital roles in the optimal health and development of the new life.

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Foreword

Plantextrakt - Let's get red

Danisco

Speciality Carbohydrates and Gut Health

Vitacel - The Original

Sunett

Well-being with reduced calories

Klevit - Let's talk

Lonza - L-Carnitine

Dohler Group

Energy and fitness drinks

Lycored

Creating innovative nutrition

Fruit

The future of functional food

Fruitarom

Blood pressure reduction

Rousselot

Launches the new bovine RDH

Technological mixes an innovation

Treatment of Rheumatoid Arthritis

Bioriginal

Fishing for health

Dr John Wilkinson

Herbal science

Valensa - Cranberol

Rheumatoid Arthritis

 

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Regulatory approval is still one of the most significant barriers to new product development that the nutraceutical industry is having to face. Recently some interesting proposals are coming forward that will help this process become easier. In the area of novel foods, the Novel Foods Division (NFD) is putting together new guidelines for substantial equivalence applications. In the past there were no details on the form and contents of these applications and the applicant tended to follow the procedures for full applications. While this has shown to be a viable route for approval, it is a welcome relief that the NFD is putting together these guidance notes and hopefully this will prompt more companies to take the step of getting novel foods approval in the EU. The other area which is at an early stage of development is the issue with new exotic fruits. One of the requirements for a novel food is that they have not been sold to a significant degree outside of the European Union prior to 1997.

When one considers the introduction of new exotic fruits, say from Africa, these small producers have no choice but to go through the NFD so that they can be granted marketing authorisation in the EU. In its present form, the safety requirements, toxicology studies and clinical trials are so expensive that it is inhibiting the introduction of these foods into the EU, even though they may have been on sale in large quantities outside of the EU with no reported adverse effects. This is a significant trade barrier at present and the issue was addressed at a recent open meeting with the NFD in London. After detailed discussion with the NFD, the division is now looking at ways in which the requirements could be less erroneous and less expensive, but without compromising safety. If a producer can present data on a long history of use, coupled with some safety data gleaned from the scientific literature, some basic toxicology data and a proper assessment of the phytochemicals present in the food, then, in the future there is a good chance that the NFD will approve these new exotic fruits.

I recently attended the Eurofins conference where I addressed some of these issues and those on substantial equivalence to an audience of scientists and regulators. The theme of the conference was based around the fruit juice industry and it is clear that the producers of products like orange juice are now beginning to focus on the phytochemical content of these products and their potential health benefits. Professor Garry Manners from the USDA-ARS Processed Foods Research Unit, USA explained how the major phytochemicals from grapefruits have now been fully characterised and are now available in commercial quantities. It will therefore not long before we will see for example, orange juice and grapefruit juice being sold with the label reading standardized to 0.5% limonoids. Many studies have shown the anti cancer effects of fruit juice phytochemicals and the challenge will be how to introduce such standardized extracts or concentrated limonoids into the market place. In recent years we have seen products appearing on the market which contain red wine phytochemicals for their anti ageing effects, but with the alcohol removed. It can't be long before we start seeing drinks or food products on the market that contain the active limonoids obtained from fruit juices but without the fruit sugars, pulp and fruit flavours included. Eating a chocolate bar that reads standardized to 0.5% limonoids could be a reality within just a few years.

Dr. John Wilkinson
www.herbalsciencesinternational.com

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