Nutrition21 Launches Newest Ingredient — Lustriva™ into the Fast-Growing Beauty-from-Within-Market

Clinically substantiated beauty-from-within ingredient promises to turn heads with both hair and skin benefits.

Nutrition21 LLC, has announced the launch of its latest ingredient, Lustriva™, a clinically tested beauty-from-within ingredient that contains Bonded Arginine Silicate (arginine silicon inositol complex) and Magnesium Biotinate (Nutrition21’s proprietary biotin formulation). The latter is a unique combination that significantly increases biotin solubility 40 times more compared to standard D-biotin, which is commonly found in beauty products.

The highly bioavailable biotin and silicon combination in Lustriva provides nutritional and structural support for hair and skin, while arginine improves blood flow for enhanced nutrient delivery and activity. Multiple preclinical and pharmacokinetic studies show superior absorption of arginine and silicon from Bonded Arginine Silicate, as well as biotin from Magnesium Biotinate.

Studies have also demonstrated that Lustriva can enhance hair growth and density and improve skin elasticity and overall appearance. A recent double-blind, placebo-controlled study showed that Lustriva was able to increase hair growth in as little as three weeks. Additionally, Lustriva reduced facial wrinkles, fine lines, and improved skin texture†.

The ingredients found in Lustriva are GRAS (Generally Recognized as Safe) which can be easily formulated into a wide variety of dietary supplement and functional food/beverage applications, including ready-to-drink (RTD) beverages and dry mixes, gummies, capsules, and tablets. The high bioavailability and superior solubility of Magnesium Biotinate gives formulators access to an efficacious combination at a low dose.

James Komorowski, MS, CNS, Chief Science Officer of Nutrition21, commented, “This is an exciting launch for Nutrition21, and we are proud to bring this clinically-tested, patent protected ingredient to the beauty market. Science is the biggest differentiator for Lustriva and gives us confidence that the market and consumers will embrace it. The other aspect that makes it stand out is the highly bioavailable forms of silicon, biotin, and arginine which can only be found in this product.”

Elyse Lovett, MS, MBA, VP Marketing of Nutrition21, also commented on this unique launch for the Company. “The U.S. beauty-from-within market generated more than $1.2 billion in sales in 2019 and is expected to expand to $1.6 billion by 2023; Lustriva is primed and ready to help grow this market††. The connection between beauty and nutrition is becoming clearer among savvy consumers who are using science-based ingredients to feel and look healthy; Lustriva will fit right into their health and beauty routines.”

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