Probi and Perrigo sign extensive pan-European agreement for launch of probiotic concepts.
The semi-exclusive agreement enables Probi® and Perrigo to expand with premium probiotic digestive and immune health concepts into 14 European countries.
Under the agreement, Perrigo will launch three probiotic products as dietary supplements within the digestive and immune areas based on Probi’s scientifically validated probiotic strains. The strains have been described in more than 100 publications since their discovery in the 1980’s. The products have clinically documented positive effects and will be introduced under a new premier brand to complement and expand Perrigo’s strong self-care portfolio. Financial terms were not disclosed.
Perrigo Executive Vice President and President of Consumer Self-Care International, Svend Andersen, stated “It is very important for Perrigo to enter the probiotic space together with a renowned probiotic innovator with a strong emphasis on scientifically validated probiotic concepts. This partnership will strengthen our self-care portfolio and enable Perrigo to gain a solid foothold within probiotics in many European countries. We are delighted to take this step together with Probi.”
Probiotics are a high-growth segment where innovation and scientific support are key differentiators. The products covered in the agreement contain patent-protected probiotic strains, supported by state-of-the-art clinical studies, showing the clinical benefits in digestive and immune health for the consumer. The go-to-market plan covers 14 European countries. First launch is planned to take place in 2021.
“We see the collaboration between Probi and Perrigo as an important step in our commercial efforts in offering clinically documented probiotic products to European consumers in partnership with successful consumer healthcare companies. We are excited to enter a partnership with Perrigo, where we feel full alignment and confidence on important parameters like research, quality and performance. I strongly believe that this will strengthen the Probi brand on a global scale.”, says Tom Rönnlund, CEO at Probi.