Optimizing esports performance with essential nutrients
For the last 5 years, esports have steadily been on the rise and video gaming has become more popular. In 2018, esports revenue surpassed $776.4 million and is expected to reach nearly 1.6 billion by 2023. Interest in videogaming also spiked dramatically during the pandemic as a safe method of entertainment at home. And video gaming has come a long way from its humble arcade and Atari roots. The focus and processing power required in today’s competitive gaming is quite extensive, and gamers are looking for ways to level up their performance and hopefully become esports stars. Because of this, the supplements industry has a huge opportunity to deliver products that support various aspects of health while also enhancing performance for the competitive gamer. Supplementation is key to help them achieve these goals.
To better understand the scope of opportunity, esports has gained increased validity across the nation, with more than 50 colleges in the U.S. having established varsity teams and many even offering esports scholarships. These professional athletes, and many aspiring esports athletes, spend massive amounts of time each day sitting in front of a screen. The combination of sedentary lifestyle and blue light exposure, often paired with less than ideal nutrition, can have a toll on their health and eventually their ability to perform. Fortunately, many consumers are becoming educated and making the effort to add physical activity and proper dietary habits into their lifestyles, also seeking out supplements that can augment those efforts to improve cognitive function, increase blood flow, processing speed and reaction times.
This article is available in full in the November-December 2020 issue of Nutraceuticals Now