NEW WEBINAR HELPS MANUFACTURERS UNDERSTAND ROLE IN FACILITATING A SUSTAINABLE FUTURE WITH ORGANIC

With the COVID-19 pandemic leading to a rise in the importance of sustainability and personal health in the eyes of consumers, Ingredion will host a 30-minute webinar designed to help manufacturers understand how they can successfully bridge the gap between the two by leveraging the surging demand for organic foods and beverages.

Titled ‘Organic and Sustainability: Consumer Demand and Your Social Responsibility’, the free to register webinar takes place on 17 November (2:30 PM GMT), and will be hosted by Brian Nash, Vice President of Sustainability and Constantin Drapatz, Senior Marketing Manager, Clean and Simple Food Ingredients, Ingredion EMEA.

During the webinar the presenters will discuss the growing value of the organic market, the impact of the EU’s Farm to Fork strategy on the corporate responsibility of manufacturers as part of the EU food supply chain, and how to satisfy consumer demand for sustainable, traceable products. It will be made available to view on-demand post event.
Drapatz commented: “Now worth over €170billion[1] globally and over €40billion in Europe alone[2], the organic market is expected to more than double in value by 2027. Additionally, 18% of new product launches in Europe now carry an organic claim[3]. The COVID-19 pandemic has further heightened the huge opportunity for the organic food industry. Consumers not only view organic food and drink products as safer and healthier[4] than conventional alternatives, they increasingly want to show their support for local farmers during these current uncertain times.
“The webinar will help to educate manufacturers about the positive correlation between consumers who are passionate about the environment and those that are passionate about their personal health and nutrition. And it will discuss while too often brands will deliver on only one of these two considerations, it’s time to realise the opportunity in developing products that fuse the two.”
To register for Ingredion’s ‘Organic and Sustainability: Consumer Demand and Your Social Responsibility’ webinar, please visit: https://go.ingredion.com/organic-sustainability

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