One of U.S.A, largest global health and wellness product development, innovation and manufacturing partners expands its offering in functional foods and nutritional supplements with a specialization in fruit and nutrition bars
INW: Innovations in Nutrition and Wellness (“INW”) is pleased to announce a strategic affiliation with Living Ecology (“LE”), a developer, formulator, and manufacturer of functional foods and nutritional supplements with a specialization in fruit and nutrition bars, headquartered in Henderson, Nevada. Products produced by LE are found in leading retailers, including Costco, Whole Foods, and Starbucks. This affiliation gives INW a strong position in the growing $9.6 billion bar category in 2019, driven by increasing demand from consumers for snacking, meal replacement, energy, and healthy treats.
LE’s state-of-the-art facilities will provide INW entirely new capabilities in functional fruit and nutritional bars/bites (bars, slabs, extruded lines) while further strengthening its existing manufacturing capabilities in powders, tablets, and capsules. The affiliation will add two new manufacturing facilities to INW’s national footprint increasing its platform from 900,000 sq/ft to more than 1.1 million sq/ft across Texas, California, Arizona, and Nevada. Additionally, through LE’s Henderson, Nevada facility, INW will now be able to offer allergen-free bar manufacturing, a strategically important layer of differentiation as consumers become increasingly aware of manufacturing processes and practices. All facilities are pharmaceutical grade / European standard / GMP and HACCP compliant.
“INW’s mission is to provide our customer’s products that meet the highest standards of quality, innovation, and customer care,” said INW CEO Gary Giles. “We could not think of a better company to complement this mission than LE. Jack Singh is a pioneer and leader in the bar category, and he and his team will bring compelling new value to both our current and future customers.”
LE CEO, Jack Singh added, “after 26 years of innovation and development, LE is pleased to become part of the INW platform to foster the next iteration of the company. INW has purpose-built a robust vertically-integrated solutions offering in the nutrition and wellness space, and we are confident LE will continue to innovate and thrive with this affiliation.”
Both INW and LE are owned by Rosewood Private Investments (“RPI”), the private equity arm of the Rosewood Corporation, a multi-billion-dollar, family-owned enterprise headquartered in Dallas, Texas.