Immunity through the ages

The pandemic has caused many ripples throughout our society, with consumers changing behaviours and
exploring how they manage complex lifestyles in what is often now dubbed the ‘new normal’. The nutraceutical industry has played witness to many of these changes first-hand as consumers strive to buy increased immunity products that may confer some preventative benefits – not least against respiratory disease. In fact, only last month we were writing in the press on stockouts of many such products. Yet the full implications of this trend are still beginning to emerge. For example, as schools have reopened in countries across Europe and North America, attendances have remained stubbornly low and there is societal level concern about how children can return safely. These worries will potentially see parents looking for bespoke vitamin formulations that may help improve children’s immunity. Conversely, at the other end of life’s age spectrum, we see ongoing and, in some cases, perhaps indefinite ‘shielding’. If we are to put these two factors together, what may emerge is consumers seeking more tailored formulations for their specific set of ‘immune circumstances’. In this article we will look specifically at these two subgroups and explore what types of products may now see increased interest and provide beneficial effects.

This article is available in full in the Summer 2020 issue of Nutraceuticals Now

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