How Collagen-based ingredients can help brands stand out in a ‘new’ world

The last few months have no doubt changed the world; from one day to another, the lives of many people were effectively put on hold. Once restrictions are lifted across the globe, consumers are likely to feel the urgency to return to a ‘new normal’ as quickly as possible. From people looking to improve their mobility and get their exercise schedules back on track following a period of inactivity, to those that need that extra bit of support for their body to glow from the inside out after a difficult time, consumers desire to feel good, healthy and confident in a time of uncertainty. Dietary supplements and functional food and beverages have the potential to support consumers in meeting their health, fitness and beauty goals naturally and sustainably.

Collagen-based solutions can help manufacturers deliver on all these various demands, allowing them to create premium, science-backed sports nutrition, joint and bone health, and beauty products that shine on the shelves and will make consumers come back for more. At IFT20 Virtual Experience (SHIFT20), Rousselot will put the spotlight on its complete portfolio of high-quality collagens and gelatins, which support brands in developing future-proof solutions that create strong appeal for a new ‘generation’ of consumers.

Peptan ® collagen peptides: a world of health benefits to consumers As one of the most important structural proteins in the body, collagen ensures the cohesion and elasticity of all connective tissues, including skin, tendons, ligaments, muscle fascia, cartilage and bones. In its native form, however, collagen is hard to digest and needs to be hydrolyzed into highly bioavailable collagen peptides that can easily be digested and absorbed by the body.

At Rousselot’s virtual booth, visitors are invited to explore the multiple science- backed benefits Peptan − the leading brand of bioactive collagen peptides 1 − has to offer. From skin and hair beauty to sports nutrition and mobility, Peptan can help producers provide a world of benefits to consumers.

Meeting today’s skin and hair care trends

Nurturing a natural, youthful glow from the inside out, Peptan type I collagen peptides provide an ideal solution for brands wishing to attract those people seeking to refresh their beauty routines. It has been demonstrated in scientific studies to enhance the overall appearance of skin and hair by helping to decrease periorbital and nasolabial wrinkles, improve skin hydration and moisturization, and increase the mechanical strength of hair. 2,3 With Peptan collagen peptides, brands can develop premium beauty products, including those that support anti-aging, that draw people’s attention on the shelves and build consumer trust. This will ultimately allow them to stand out in the booming nutricosmetic market 4 , which is driven by a long list of media personalities, who use and endorse collagen beauty solutions.

Obtained from high-quality, safe natural sources, Peptan is available from fish, bovine and porcine origin. Peptan’s fish collagens are, for example, made in France in a state-of-the-art plant in Angoulême and are renowned for their exceptional quality − fusing luxury, prestige and tradition.

Raising the bar for sports nutrition

This ingredient also helps to create effective sports nutrition products that allow consumers to safely get back in the game faster and stronger. After months of irregular training intervals or in some cases, no physical exercise at all, athletes of all levels will be looking to pick their fitness journey back up where they left off. Sports recovery plays a key role in meeting fitness goals. Demanding training regimes can challenge the human musculoskeletal system, with the level of muscle damage routinely sustained during normal training determining the time of recovery between training sessions, as well as the intensity of the following training load. To analyze the impact of collagen peptides on these variables, Rousselot, in collaboration with leading scientists at Newcastle University in the UK, carried out a clinical study in 2019. 5 Results showed that the intake of Peptan helps to reduce exercise-induced muscle soreness and support muscle repair, contributing to a faster post-exercise recovery and performance improvement.6

Peptan collagen peptides are 100% traceable and neither contain nor process substances prohibited by the World Anti-Doping Agency (WADA), upholding the highest safety standards.

Promoting mobility and an active lifestyle

Months of downtime, during which many consumers were required to stay indoors and move less, have also led to a rise in concerns about continuing to maintain normal, healthy mobility. Capable of supporting both bone and joint health, Peptan can be utilized by dietary supplement, food and beverage producers to create nutritional solutions that address this need effectively. Indeed, preclinical research has shown that Peptan collagen peptides can stimulate the endogenous production of bone tissue by triggering osteoblast function (bone formation cells) and increasing bone size and firmness. 7,8

In the area of joint health, results of an in vivo study showed that Peptan can protect cartilage, which covers the bones of a joint and acts as a cushion and shock absorber. The findings also demonstrated Peptan’s ability to increase the number of cells that actively produce proteoglycan, as well as to normalize synovial thickness after just 3 weeks. 9

What about type II collagen peptides?

Beyond type I collagen peptides, type II is known as particularly beneficial to joint function and comfort, as it promotes healthy cartilage. Paired with glycosaminoglycans (GAGs), another key building block of healthy cartilage matrix, type II collagen peptides provide an effective solution for nutrition brands to develop market-leading joint health products. At IFT20 Virtual Experience, Rousselot will showcase Peptan® IIm, a hydrolyzed collagen type II matrix that allows producers to attract the growing number of people wanting to look after their joints.

When it comes to product formulation, Peptan and Peptan IIm can easily be added to any application. They possess fast, superior cold- and warm-water solubility, heat resistance and are transparent when dissolved, making them ideal ingredients for a broad range of applications, including ready-to-drink beverages and powder drinks. In functional foods, like energy bars, these solutions bind the different dry components to create great mouth-feel. Capable of achieving high product consistency, Rousselot’s collagen peptides can support dietary supplement, food and beverage producers across a range of industries in developing premium collagen solutions that create strong appeal for consumers worldwide.

Rousselot gelatins: the difference is clear

Visitors to the IFT20 Virtual Experience will also be able to explore Rousselot’s world-class standard and specialty gelatins. A pure protein, gelatin is a versatile ingredient designed by nature. From film forming, foaming, clarifying and gelling to thickening, water binding and adhesion – gelatin is a multi-functional solution that can support food, beverage and dietary supplement manufacturers in creating superior, additive-free end products that appeal to people everywhere. Gelatin can also be used in synergy with different active ingredients such as Peptan and Peptan IIm to create functional foods and beverages that reach an even broader range of consumers. Highly versatile, premium quality, clean label, sustainable and safe, Rousselot’s gelatins can help brands take their product offering to the next level.

Reaching further together

Finding the right partner who can supply high-quality ingredients and provide support every step of the way can be vital to implement solutions into product formulations effectively and efficiently. Rousselot offers a broad portfolio of ingredient solutions, which are backed by scientific third party verifications, and can support brands throughout the product development process. This includes R&D, formulation, regulatory approvals and branding via Rousselot’s co-innovation opportunities that leverage the Rousselot and Peptan names to improve the visibility of customers’ brands.

DISCLAIMER

Rousselot makes no representation or warranty, whether expressed or implied, as to the accuracy, reliability, or completeness of the information, nor does it assume any legal liability, whether direct or indirect, for any information. Use of this information shall be at your discretion and risk. Nothing herein relieves you from carrying out your own suitability determinations and tests and from your obligation to comply with all applicable laws and regulations and to observe all third-party rights. This product is not intended to diagnose, treat, cure, or prevent any disease.

References

  1. Global Industry Analysts, ‘Gelatin a Global Strategic Business report’, 2018.
  2. Asserin et al., ‘The effect or oral collagen peptide supplementation on skin moisture and the dermal collagen network: evidence from an ex vivo model and randomized, placebo-controlled clinical trials.’, J of Cosmetic Dermatol, vol. 14, no. 4, pg. 291-301.
  3. Rousselot unpublished study, https://www.rousselot.com/health/media/news/new-clinical-study-confirms-peptan-efficacy-for-skin-beauty-and-hair-strength, accessed on 09 June 2020.
  4. Grand View Research, ‘Nutricosmetics Market Analysis and Segment Forecasts to 2025’, 2019.
  5. Clifford et al., ‘The effects of collagen peptides on muscle damage, inflammation and bone turnover following exercise: a randomized, controlled trial’, Amino Acids, no. 51, pg. 691-704.
  6. Ibid.
  7. Daneault et al., ‘Biological effect of hydrolyzed collagen on bone metabolism.’ Critical Reviews in Food Science and Nutrition, vol. 57, no. 9, pg. 1922-1937.
  8. Wauquier et al., ‘Human enriched serum following hydrolysed collagen absorption modulates bone cell activity: from bedside to bench and vice versa’, Nutrients, vol. 11, no. 6, pg. 1249.
  9. Dar et al., ‘Daily oral consumption of hydrolyzed type 1 collagen is chondroprotective and anti-inflammatory in murine posttraumatic osteoarthritis’, PLoS ONE, vol. 12, no. 4, pg. e0174705.

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