Monteloeder Selected as Finalist in NutraIngredients USA Awards
Monteloeder Selected as Finalist in NutraIngredients USA Awards.
Monteloeder™, a leading global provider of innovative, scientifically proven, botanical ingredients and personalized nutrition
solutions, has been selected as a finalist in the esteemed NutraIngredients USA
Awards. Monteloeder’s Metabolaid®, is among two other finalists in the category of
“Ingredient of the Year: Weight Management”. The winner will be announced on
Monday, July 13, 2020 at 11 AM Central during a live broadcast on
“We are honored to be named a finalist in this year’s NutraIngredients USA awards,”
said Marcos López, Regional Director of Business Development-USA at Monteloeder.
“Metabolaid® is an exceptional ingredient that has been scientifically proven to help
manage excess body weight and support of cardiovascular health. We are grateful
for the recognition, as well as the opportunity to share Metabolaid® with the industry at
Metabolaid® is a proprietary formula based on hibiscus and lemon verbena extracts,
highly purified in anthocyanins and verbascoside. Six human clinical studies have
demonstrated its ability to decrease fat accumulation in the adipose tissue and liver,
while also increasing energy uptake by the muscles. The overall result is a “fat-burning”
effect on the body, as well as a reduction in total cholesterol and LDL, triglycerides, and
Monteloeder has taken a unique approach by linking Metabolaid® with a digital health
and wellness initiative called Address and Assess™. Address and Assess™ is a
platform that can be licensed from Monteloeder by beverage and supplement brands to
provide a unique value-add for consumers. The app links its personalized nutrition tools
to targeted active nutrition ingredients with the goal of tracking key health biomarkers.
Consumers will experience a non-invasive and customized health assessment. The
subsequent instruction and interaction with the app encourages progression towards
designated health and wellness goals that are customized and attainable with program
adherence. Ultimately, the unique technology can be used to enhance the consumer’s
experience, product compliance, and engagement with the brand.
To further validate its app technology for supplement compliance and consumer
engagement, Monteloeder recently conducted a study surveying 397 users over a
90-day period in partnership with its brand partner Actilac. Monteloeder demonstrated
how their app helped users improve compliance with Metabolaid® supplementation
while losing weight. Key findings include: more than 60% of the survey participants
found the app useful in attaining their weight loss goals, and 71% of the respondents
stated that they would continue using the app post-survey. “The Actilac case study was
ground-breaking in highlighting the benefits of brands continuing to engage with
consumer’s post-purchase with an app to ensure compliance and ongoing product
loyalty” said López.
Monteloeder combines the power of its app with Metabolaid® to provide a personalized
solution to weight management which can be measured, modified and personalized. For
more information, please visit www.monteloederUSA.com .