Calcium Supplementation: Bioavailability is Key
Calcium is a vital nutrient for various bodily functions, including nerve conduction, muscle contraction, blood coagulation, hormonal secretion and structural support of the skeleton. However, for many people, particularly those who avoid dairy products, it can be difficult to achieve an adequate dietary intake. In addition, at certain times of life, such as during adolescence, the body requires more calcium to build strong bones. Postmenopausal women and men over the age of 70 also need more calcium because they absorb calcium less efficiently, and additional intake helps to slow down loss of bone mass. For these groups, therefore, calcium supplements can be helpful. An adequate daily calcium intake throughout life is essential; it reduces the risk of fragility fractures, enhancing mobility and overall quality of life. This spring, mineral producer Omya is launching Omyaforte 100-OG — a highly bioavailable source of calcium suitable for powdered and compressed formulations that target the icreasingly ageing global population.
Supplying an ageing population
In 2018, for the first time in history, people aged 65 or above outnumbered children under five years of age globally. According to the World Population Prospects report by the UN, one in six people in the world will be over the age of 65 by 2050 – up from only one in 11 in 2019. Our ageing population means that demand for food and beverage products that can improve the health, wellness and lifestyle of older consumers is set to grow. In fact, research agency Mintel’s report on Global Food and Drink Trends in 2019 highlighted healthy ageing as a key emerging opportunity for this year and beyond. With people living longer and longer, food and drink designed to address concerns about bone health, as well as other age-related health issues, will be a definite area of interest.
This article is available in full in the Spring 2020 issue of Nutraceuticals Now