Collagen: Driving Growth in The Mobility Market

The concept of mobility health

Bone and joint health have become a significant public health concern across the globe, largely due to the aging population. According to the World Health Organisation (WHO), it is estimated that 130 million individuals worldwide will suffer from osteoarthritis by 2050 – a degenerative disease associated with aging and a major cause of disability worldwide. The growing senior population is therefore driving significant momentum in the joint health sector and continues to be a major force in the emergence of new bone and joint health ingredients.

Younger consumers are also becoming more health conscious and active, propelling demand for innovative nutritional solutions that offer holistic and preventative benefits. The result: a shift in the joint health market to a broader concept – mobility. With these trends, the market is expected to experience rapid growth in the next few years. Between 2019 – 2024 alone, it is forecast that the global bone and joint ingredients market will grow at a CAGR of 6.3% to meet this demand.

Prevention over treatment

With the world’s population getting older and individuals wanting to stay active for as long as possible, prevention, rather than treatment, is now a significant driver for many consumers when purchasing joint health products. Older generations are increasingly aware of the impact of age on soft tissues and joints, and therefore look to prevent potential health problems with nutritional supplementation.

This article is available in full in the Autumn 2019 issue of Nutraceuticals Now

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