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Fruit d’Or has plenty of good news to share with the cranberry industry during SupplySide West 2019.
From an information-packed seminar on boosting cranberry product sales to a monumental stride in standardizing test methods worldwide, this is news everyone in the cranberry industry needs to know.
As an international trailblazer in farm-to-table cranberry production, Fruit d’Or has become the leader in identifying and addressing cranberry-related issues in the marketplace including education, research, science and quality standards. During SupplySide West 2019, attendees will learn the latest outcomes including how to generate greater sales with cranberry. During that presentation, attendees will also hear details about AOAC’s approval of the quantification and authentication test methods pioneered and developed with Fruit d’Or’s support.
Supplier presentation theater: How to generate greater sales with cranberry
“Fruit d’Or is committed to helping manufacturers make sales, save money and increase profits. Everyone in the cranberry industry should stand up and grow this category. This seminar will reveal some of the important ways we can maintain quality and protect our industry,” says Stephen Lukawski, director of Sales and Business Development for Fruit d’Or Nutraceuticals.
“Consumers care about whether or not their cranberry product works. In addition to the sales and growth opportunities, one important take-away from this presentation is advice on advanced test methods for authentication and quantification that consumers can trust.”
The Taiyo-sponsored presentation, to be held Thursday, October 17 from 3:30 p.m. to 4:20 p.m. at booth #1266, will be moderated by leading alternative health expert Bryce Wylde. Presenters will be Complete Phytochemical Solutions (CPS) CEO Christian Krueger and nutrition expert Derek Timm. Krueger will discuss exciting news about AOAC International First Action Official MethodsS M that support the standardization, authentication and efficacy evaluation of cranberry proanthocyanins (cPACs).
Recognition by AOAC International is changing the cranberry landscape
Until now, there have been no universally accepted analytic methods for either quantifying or authenticating soluble A-type PACs that are unique to cranberries. That led the AOAC to issue what’s called a ‘Standard Method Performance Requirement’, inviting scientists from around the world to submit analytic methods for both purposes.
Krueger explains, “CPS submitted our DMAC method for quantification and our MALDI-TOF MS method of authentication. The 4-(dimethylamino) cinnamaldehyde (DMAC) assay quantifies soluble (extractable) PACs. Matrix-Assisted Laser Desorption/Ionization Time-of-Flight Mass
Spectrometry (MALDI-TOF MS) is a tool that identifies A-type PACs, addressing adulteration issues and allowing product manufacturers to determine shelf-life based on PAC stability. Both tools have been considered major breakthroughs for standardization and authenticity.”
After further refinement with the AOAC Expert Review Panel’s input, both tools were determined to meet the AOAC’s performance criteria. The AOAC now has enough confidence in our methods to elevate them to First Action Official Methods.
During the First Action period, which can last up to two years, the DMAC and MALDI-TOF methods can be evaluated in the marketplace. “CPS is proactively organizing another round of multi-lab testing to further substantiate and validate the methods,” says Krueger.
He comments on the significance of AOAC recognition. “This will change the landscape of cranberry analytics. While CPS has previously published these methods in other peer-reviewed scientific journals, the data did not satisfy the performance criteria set forth by the AOAC. There is more confidence now that our methods have been scrutinized by the experts and are considered acceptable for adoption and evaluation globally. It evens the playing field when everyone uses the same analytic method. It enables everyone to evaluate cranberry products without having to worry about differences caused by the analytic methods.”
Lukawski stresses that Fruit d’Or is a strong advocate of having better standardization in the cranberry industry for more reliable outcome results. The company uses both the DMAC and MALDI-TOF MS testing for all its cranberry products. Lukawski adds, “Authenticity and quantification are two of the biggest hallmarks needed to bring credibility to what’s inside cranberry products. Fruit d’Or works to identify the issues and CPS works to create solutions.”
He concludes, “To grow the cranberry industry beyond just UTIs, we need standardized advanced test methods. Companies should look for consistency in quality and control in their cranberry ingredients, from the farm to the time they are delivered to your facility. As important, every company needs to invest in more research and science before putting a claim on the label. No two cranberry products are the same. One ingredient or one formulation can’t ride the coattails of someone else’s good science.”