Fruit d’Or has plenty of good news to share with the cranberry industry during SupplySide West 2019

From an information-packed seminar on boosting cranberry
product sales to a monumental stride in standardizing test methods
worldwide, this is news everyone in the cranberry industry needs to know

As an international trailblazer in farm-to-table cranberry production, Fruit d’Or has become the leader in identifying and addressing cranberry-related issues in the marketplace including the education, research, science and quality standards. During SupplySide West 2019, attendees will learn the latest outcomes including how to generate greater sales with cranberry. During that presentation, attendees will hear details about AOAC’s approval of the quantification and authentication test methods pioneered and developed with Fruit d’Or’s support.

Supplier presentation theater: How to generate greater sales with cranberry 

“Fruit d’Or is committed to helping manufacturers make sales, save money and increase profits. Everyone in the cranberry industry should stand up and grow this category. This seminar will reveal some of the important ways we can maintain quality and protect our industry,” says Stephen Lukawski, director of Sales and Business Development for Fruit d’Or Nutraceuticals.

“Consumers care about whether or not their cranberry product works. In addition to the sales and growth opportunities, one important take-away from this presentation is advice on advanced test methods for authentication and quantification.”

The Taiyo-sponsored presentation, to be held Thursday, October 17 from 3:30 p.m. to 4:20 p.m. at booth #1266, will be moderated by leading alternative health expert Bryce Wylde. Presenters will be Complete Phytochemical Solutions (CPS) CEO Christian Krueger and nutrition expert Derek Timm. Krueger will discuss exciting news about AOAC International First Action analytic methods that support the standardization, authentication and efficacy evaluation of cranberry proanthocyanins (cPACs).

Recognition by AOAC International is changing the cranberry landscape

Until now, there have been no universally accepted analytic methods for either quantifying or authenticating soluble cPACs. That led the AOAC to issue what’s called a ‘call for methods’, inviting scientists from around the world to submit analytic methods for both purposes.

Krueger explains, “CPS submitted our DMAC method for quantification and our MALDI-TOF method of authentication. The 4-(dimethylamino) cinnamaldehyde (DMAC) assay quantifies soluble (extractable) PACs. Matrix-Assisted Laser Desorption/Ionization Time-of-Flight Mass Spectrometry (MALDI-TOF MS) is a tool that authenticates PACs, addressing adulteration issues and allowing product manufacturers to determine shelf-life based on PAC stability. Both tools have been considered major breakthroughs for efficacy and authenticity.”

After further refinement with the AOAC review panel’s input, both tools were determined to meet the AOAC’s performance criteria. The AOAC now has enough confidence in our methods to elevate them for an official ‘First Action’.”

During the First Action period, which can last up to two years, the DMAC and MALDI-TOF methods can be evaluated in the marketplace. “CPS will be proactive in working with other labs on another round of multi-lab validation to further substantiate these methods of validation,” says Krueger.

He comments on the significance of AOAC recognition. “This will change the landscape of cranberry analytics. While CPS has previously published this method in other journals, they don’t have the reputation of AOAC. There is more confidence now that our methods have been scrutinized by the experts and are considered acceptable for adoption across multiple laboratories globally. It evens the playing field when everyone uses the same analytic method. It enables everyone to evaluate cranberry products without having to worry about differences caused by the analytic methods.”

Lukawski stresses that Fruit d’Or is a strong advocate of having better standardization in the cranberry industry for more reliable outcome results. The company uses both the DMAC and MALDI-TOF testing for all its cranberry products. Noting that Fruit d’Or’s whole cranberry fruit powder was used as the cPAC reference standard for the DMAC tests, Lukawski adds, “Authenticity and quantification are two of the biggest hallmarks needed to bring credibility to what’s inside cranberry products. Fruit d’Or works to identify the issues and CPS works to create solutions.”

He concludes, “To grow the cranberry industry beyond just UTIs, we need standardized advanced test methods. Companies should look for consistency in quality and control in their cranberry ingredients, from the farm to the time they are delivered to your facility. As important, every company needs to invest in more research and science before putting a claim on the label. No two cranberry products are the same. One ingredient or one formulation can’t ride the coattails of someone else’s good science.”

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