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INS Farms’ Elder Pure Tru-ID Certified
PURDY, MO – INS Farms has announced that its flagship North American black elderberry ingredient Elder Pure is now Tru-ID certified. Elder Pure is US-cultivated Sambucus nigra and is a sustainable source that can be authenticated, according to INS Farms CEO Devon Bennett.
The Tru-ID testing certification “authenticates that the elderberry is the species we have identified in the polyphenol fingerprint,” Bennett said. “This DNA test is the primordial step towards detecting – and preventing – adulteration, especially as demand for elderberry products continues to climb.”
INS Farms’ Elder Pure ingredients that are certified under the Tru ID program are organic elderberry juice powder, conventional juice powder, whole fruit powder and liquid extract syrup.