Lycored’s Cycle of Glow set to light up Vitafoods Europe

Lycored is bringing its new holistic wellness initiative, an interactive pop-up experience called the ‘Cycle of Glow’, to Vitafoods Europe.

The international wellness company is at the forefront of the ingestible skincare market. Its latest research revealed how supplementation with LycodermTM, the company’s carotenoid-rich tomato nutrient complex, allows for the proper nourishment of body and skin, while also balancing the skin’s response to UV rays. (1)

Lycored has created an interactive pop-up experience that highlights the key components of the study. The ‘Cycle of Glow’ exhibit will be displayed at Entry Hall 3 of Vitafoods Europe (May 7-9).

Visitors will be guided through the three stages of the Cycle of Glow: Nourish, Balance, and Sustain.  There will be free complexion-boosting carotenoid-rich juices, as well as opportunities to write personal Letters of Love, play games and interact with a touchscreen “Pops of Positivity” wall.

Zev Ziegler, Head of Global Brand & Marketing (Health) at Lycored, said: “The Cycle of Glow highlights Lycored’s commitment to pursuing holistic wellness through nutrition (Nourish), supplementation (Balance) and activities that have a positive impact on our well-being (Sustain). What better way to bring these three core concepts to life than through a completely immersive and interactive pop-up experience?”

He added: “The Cycle of Glow highlights the importance of a well-rounded healthy lifestyle. It brings to life the findings from our latest skin health research and demonstrates the importance of a skin-conscious lifestyle. I’m proud of what we’ve been able to achieve with this pop-up experience as we continue to educate everyone on the Cycle of Glow.”

The Cycle of Glow pop-up follows the launch of Lycored’s new wellness-boosting app, littleglow, as well as its ground-breaking study.  All are part of the company’s multi-layer educational initiative #rethinkbeautiful, which spreads the word on the role of ingestible skincare in promoting beauty from within.

Lycored will be exhibiting at Vitafoods Europe at Stand #H40.

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