Ahiflower: A Small Native UK Wildflower Making a Difference in Human and Ocean Health
Company founder asks ‘Why not avoid personal & planetary health issues instead of dealing with break-downs after the fact?’
Recent high-profile books like The Omega Principle by Paul Greenberg detail how our world’s oceans are straining to provide humanity with omega-3 nutrition, while still sustaining a complex web of marine life that relies on sardines, anchovies, and krill for their daily sustenance.
A tidal wave of challenges like warming polar oceans forcing krill migrations away from penguin, seal, and whale feeding areas, “curtains of death” driftnets spun out by city-sized floating fish factories, coral reef die-offs, plastic gyres the size of France — it all threatens the future of our living oceans. It puts a critical question to humanity — how to manage the ocean ecosystem sustainably and respectfully or contribute to propelling it towards collapse in our lifetimes.
A major contributing factor to this is that nutritional science has come firmly to recognize the crucial role that improved intakes of omega-rich oils have for our health at all stages of life from pre-natal through old age. Heart, brain, skin, immune, and behavioral wellness — just to name a few areas where improved omega nutrition has demonstrated huge health benefits — suffers when we don’t get enough omega-rich essential fatty acids in our diets. Large bodies of published research also show that when our cell membranes become omega-deficient, the wheels come off and people must contend with a host of diseases rooted in inflammation.
Seeing the oncoming challenges in meeting the world’s omega nutritional needs caused British agriculturalist, blue water fisherman, and company founder Andrew Hebard, 53, to embark on an effort over twenty years ago to develop a sustainable plant-based omega. One that could supplant the world’s reliance on marine-based omega oils while out-per- forming any other available plant-based omega-rich oil.
Because of his love for the oceans and his equal love for an active outdoor lifestyle with his family, Hebard had an epiphany. In the long run we cannot promote personal omega nutritional wellness knowingly at the expense of our planet’s oceans. Instead we ought to take steps that promote personal and planetary wellness at the same time. He believes that proactive and mindful nutrition to avoid personal and planetary health issues is better than reactive and impulsive nutrition to cure failing health issues. For Hebard, the long run is rapidly becoming the short run, as mounting science on declining marine habitats for forage fish and krill attest.
Instead, Hebard has delved deeply into the plant world for a better answer.
This article is available in full in the Winter 2019 issue of Nutraceuticals Now