Clean label ingredients

Use of clean label ingredients to help meet consumer demands and government targets

In recent years there has been a considerable pressure to remove those ingredients which are perceived as being chemical or not natural with ingredients which are seen as being cleaner in declaration terms and potentially origin. This drive has come from the retail sector and in particular the supermarkets who feel the consumer wants to see ingredients and names which they understand and can identify as being things they would have at home. This effect has now spread across all sectors of the food industry.

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