Foreword to Summer 2018 issue

In an industry as dynamic and innovative as ours, it’s hardly surprising there’s plenty to look forward to at Vitafoods Asia 2018!

The nutraceutical and functional food industry is in an exciting phase—we’re seeing collaboration across sectors to create innovative solutions to consumer health concerns, and together, we stand on the precipice of the next health and wellness revolutions. And collaboration is what we all need right now—we need to share insights and team up to continue shaping the industry we’re in.

Vitafoods Asia is proud to be the place where the industry meets to learn and network in this global, collaborative industry—in response to growing demand for nutraceuticals in functional foods and beverages. We serve as a platform for more than 300 exhibiting companies from around the world. You’ll find innovation in action in all corners of the exhibition. As the only dedicated event in Asia, we’re shaping the industry through connecting the entire supply chain across four key industry sectors: ingredients, finished products, contract manufacturing and services. There’s expertise, insight, innovation, and something for everyone.

Spotlighting Omega-3 and Probiotics

With increasing demand from China, Southeast Asia and other developing countries for Omega 3 means that the market for the most widely used nutritional lipid continues to grow as it controls inflammation. GOED estimates the market today globally is worth US$1.5 billion at the ingredient level. Learn more at the Omega-3 Resource Centre and Tasting Centre on the exhibition floor.

The International Probiotics Association (IPA) suggests that the market for probiotics is experiencing unprecedented growth and may be worth as much as US$43 billion. To showcase the latest breakthroughs in probiotic technology, to new areas of product development and consumer analysis, the organisers of Vitafoods Asia are introducing a new resource, the Probiotic Resource Centre, for the first time in Asia.

Addressing Asia’s ageing populations

Currently home to 60% of the world’s 60 years or older population, Asia’s ageing population is expected to more than double from 547 million in 2016 to nearly 1.3 billion by 2050 .

Vitafoods Asia’s Life Stages Theatre addresses matters of healthy ageing by delivering expertise on the specific nutrition requirements that are needed from infancy until later in life. It also includes sessions on regulatory guidance and marketing strategies as they relate to specific life stages.

At the Global Health Theatre at Vitafoods Asia, the impact of the modern lifestyle on nutrition and diseases, and how food fortification is addressing these issues, will be discussed by industry experts. Responsible nutrition, importance of fortification & fortified foods, impact on the glycaemic index, as well as the packaging of nutraceuticals into functional foods, will be discussed, among other topics.

Attending Vitafoods Asia is also an essential opportunity to connect and learn from members across the entire nutraceutical supply chain spectrum. A dedicated area, the Industry Advice Zone, is available for visitors to meet with industry experts in one to one consultation sessions, for regulatory advice, market access information and strategies, and marketing and product innovation.

As there’s so much to discover at Vitafoods Asia 2018, I hope this will give you a head start on planning your visit.

I look forward to seeing you there!

Chris Lee,
Managing Director,
Health and Nutrition, Europe

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