Foreword to Winter 2018 Issue: Evolving to meet your needs: Vitafoods Europe 2018

15-17 May 2018, Palexpo, Geneva

Last year, Vitafoods Europe enjoyed a record-breaking year. I’m proud to say it was the biggest edition of the event ever, with almost 20,000 industry decision-makers passing through the doors of Palexpo in Geneva and a record 1,034 companies exhibiting.

We’re back at Palexpo on 15-17 May, and again our aim is for you to take away valuable insights that will help you meet your business objectives. We’re always listening to you in order to improve, and based on your feedback our team has adapted and expanded key attractions and resources.

For example, the New Ingredients Zone will for the first time include a New Ingredients Theatre, where you can find out more about specific ingredients, products and services from presentations and case studies from a wide range of global exhibiting companies. Another feature we’re expanding is the Omega-3 Resource Centre in association with GOED. This focused knowledge hub for everything Omega-3 related will be even bigger this year, with experts on hand to answer any industry-related questions. The Sports Nutrition Zone, sponsored by Friesland Campina DMV, is also growing – it will offer a new presentation theatre, as well as a sampling bar and product showcases.

Meanwhile the Vitafoods Life Stages Theatre will be offering expert sessions on nutrition
requirements throughout life – from infant nutrition to healthy ageing – and Vitafoods Centre Stage will be a one-stop shop for industry insights into key issues and emerging trends.

To understand developments in the industry, we conduct an annual survey of our visitors and exhibitors, and this year we’ve spotted some interesting new trends. One is the growing importance of digestive health, which nearly a quarter (23%) of respondents now say is a key benefit area for their business. This is the third time we’ve conducted the poll, but the first that digestive health has been a top concern, reflecting the current boom in the global probiotic industry. In the US alone, the number of products promoting probiotic
content grew from below 100 in 2002 to nearly 1,800 in 2016. Accordingly, digestive health will be a major focus at this year’s event. The Probiotics Resource Centre, in association with the International Probiotics Association (IPA), will include new product showcases, a guide including a probiotics discovery trail, a presentation theatre, digital iPad presentations, and infographics showcasing the latest market statistics.

Another area we’ll be exploring is personalised nutrition, which ranked in our poll as one of the most important industry trends for 2018 (behind only clean label and scientifically supported health claims.) The potential of personal nutrition is huge, but it hasn’t quite conquered the mass market yet. That’s why the Vitafoods Education Programme, which runs alongside the trade show, will include a full-day interactive Personalised Nutrition Workshop to ask what needs to happen to help the category achieve mainstream appeal.

The Education Programme also includes Research & Development Forums focusing on eight key topic areas: Probiotics; Vitamins and Minerals; Marine ingredients; Protein; Polyphenols; Up-and-coming ingredients; Natural and synthetic botanicals; and Nutraceuticals. Meanwhile, five Business & Marketing Forums will explore what a product needs to succeed over the next five years; how millennials are transforming modern marketing; top ingredients for a successful launch in Europe; insights on recent and upcoming regulatory developments; the different steps to successfully registering health claims; and an update on the new Novel Food Regulation and authorisation process. For the first time, time both the Research & Development Forums and the Business & Marketing Forums will include round table discussions, creating a more interactive experience.

However, one thing that definitely isn’t changing is our reputation as the place where professionals from across the global nutraceutical supply chain meet to create products that deliver optimal health. As well as the unrivalled networking opportunities, you will have access to over 1,100 global exhibiting companies, and a wealth of expert advice to help you make better strategic decisions.

We can’t offer you a crystal ball but if you visit Vitafoods Europe, I guarantee you’ll leave with something valuable, whether it’s new insights into the future of our industry, new business opportunities, or new contacts. We look forward to seeing you in Geneva.

Register now to attend Vitafoods Europe for FREE and find out more at www.vitafoods.eu.com

Chris Lee
Managing Director, Global Health and Nutrition Network Europe, Informa Exhibitions

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