From tomorrow’s foods and future food technologies to the complex issues of tackling childhood obesity and sugar reduction – navigating food trends has never been more challenging.
That is why Food Matters Live is so timely, because it combines a three-day conference, multi-stream seminar programme and an extensive exhibition to address these issues and many more at London’s ExCeL on 21-23 November.
More than 16,000 influential professionals are expected to peruse the diverse range of products, which to make navigation easier will be arranged in themed areas – such as Innovative Ingredients, International Innovation, Free-from, Healthy Snacking and Natural & Organic.
To cater for the increasingly health conscious consumer, new functional foods on the exhibition floor include: Motion Nutrition sports supplements – an organic range of powders that energise, hydrate and aid recovery post workout; Goddess Nutrition’s complete slimming meal replacement shakes in flavours such as gingerbread cupcake, raspberry cheesecake and cookie dough; Leader Foods Vegeway plant-based protein snack bars, and Symprove – a water-based liquid supplement that contains four strains of live bacteria to restore the gut’s natural balance.
For further insight on the latest functional food ingredients and dietary supplements, head for the Nutraceutical Showcase – also home to the Council for Responsible Nutrition UK, whose representatives will be on hand to offer advice on the safety and quality of food supplements and the regulations controlling the introduction of new products to market.
At the same time, Intertek will run a series of seminars focusing on the support functional ingredients can give consumers at different times of their lives, from mums, babies and toddlers, to the middle age caring years and longevity in old age, and when extra nutrients are needed to help manage challenging health conditions.
A sneak preview of all products and ingredients that will be on display across the exhibition can be found in this online directory at https://www.foodmatterslive.com/visiting/product-and-ingredient-directories
Live attractions, demonstrations and tastings give visitors a chance to investigate what is shaping the future of food – from understanding consumer eating behaviours in the Experimental Café, to the latest international innovations underpinning them in the Catering for Health and Wellbeing theatre.
And a new match-making service will enable exhibitors and visitors to identify potential partners and build business relationships – while a dedicated Meet the Buyer programme series of case studies in a range of seminars to explore the role of nutrition in managing diabetes, cancer and cardio health – and the latest ingredients and research leading to innovations in nutrition and functional health products to aid digestion, weight wellness, cognitive health, performance and immune health.
The effectiveness of the UK’s Childhood Action plan in tackling obesity will also be under the spotlight, along with a focus on the demand for free-from products in foodservice and food-to-go sectors.
A new Food Futures seminar stream will explore how innovative products, processes and new technologies are meeting changing consumer lifestyles – while Future of Food Retail will consider the modern shopper’s approach to food, drink and nutrition.
Briony Mansell-Lewis, Food Matters Live Director, said: “Food Matters Live is fast becoming an annual business and unrivalled education opportunity for many in the industry.
“We’re delighted once again to welcome so many experts to share best practice, forge collaborative relationships, nd solutions to challenges and explore new ways of working with colleagues across the food, nutrition and health sectors.”
Food Matters Live is free to attend, including entry to the conference, seminars and all visitor attractions. Simply register at www.foodmatterslive.com