How Evonik is Combining Ingredients, Technologies and Services to Create Next-Generation Nutraceuticals
A series of unmet market needs and emerging consumer trends are converging together to rede ne the process in which nutritional products are developed and marketed. As consumers become more health-conscious and data-focused in regards to which brands they purchase, nutraceutical providers are increasingly seeking access to natural ingredients with proven health bene ts and delivery technologies that can optimize dose effectiveness. To help inform nutraceutical stakeholders about these and other market trends, Evonik Health Care this month hosted its third nutraceutical workshop in Darmstadt, Germany.
Health care costs continue to rise across the world as societies become older, more af uent and prone to chronic diseases. To achieve some level of cost control, health care providers and insurance companies are increasingly coming to embrace the value of prevention. It is also becoming more common for consumers themselves to take pro-active steps to not only prevent chronic disease, but preserve or maintain health over time.
Regardless of whether they feel ill or not, a growing proportion of consumers are seeking individualized health care solutions that can ef ciently manage and measure their quality of life. The regular administration of nutraceuticals such as dietary supplements and functional foods are becoming widely recognized as being the rst and arguably most cost-effective part of a total disease management solution.
Today in the United States, more than two-thirds of people take at least one nutraceutical supplement regularly according to the World Health Organization. For consumers over 55 years of age, the number rises to 75%. Younger consumers across North America, Europe and Asia who fall within the ‘millennial generation’ are also seeking a more holistic approach to their well-being that focuses on wholesome foods and supplements with natural ingredients that can be conveniently and comfortably taken as part of a normal daily routine to satisfy both the mind and body.
This article is available in full in the SupplySide West 2017 issue of Nutraceuticals Now