Making workouts more effective

With research showing that people of all ages need motivation for self-optimisation, BODYBALANCE® collagen peptides can deliver exactly that in a variety of food, beverage and food supplement applications

As more and more people adopt healthier lifestyles, the markets for sports and active nutrition products look set to continue to enjoy their current prosperity and growth. But for this to be optimised, manufacturers must give consumers what they want. And, according to in depth consumer research conducted in three countries, what consumers want is products that deliver fast and noticeable results.

GELITA, the leading manufacturer of collagen proteins, has conducted qualitative research in the US, the UK and Germany to learn more about the problems, goals and motivations of various consumer groups when it comes to physical exercise. The results clearly show that the concept of self-optimisation is a key driver among individuals in all three countries. But with modern-day life placing growing demands on people’s free time, there is a rising interest in nutrition as a means of enhancing the effects of physical exercise. Increasingly, consumers are looking to make smart food, beverage and supplement choices that deliver motivation in the form of results that are noticeable and quickly achievable. GELITA’s BODYBALANCE® Bioactive Collagen Peptides® give manufacturers the opportunity to meet these demands.

This article is available in full in the Spring 2017 issue of Nutraceuticals Now

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