With Vitafoods Europe (9-11 May 2017, Palexpo, Geneva) on the horizon, it’s worth reflecting on what a great time this is to be in the nutrition industry. Consumers are increasingly interested in nutrition, markets are opening up across the world, and innovative new ingredients are emerging every day. There’s a lot to be excited about.
Ahead of this year’s event, we surveyed our visitors and asked them how they felt about the future for their business. In these politically uncertain times, we wondered if industry optimism might have been dented, but the results paint an overwhelmingly positive picture, with excitement about consumer awareness and developing markets on the rise. Nearly nine in ten (88%) said they felt either very positive or quite positive, compared to 87% last year.
Given the mood of optimism, it seems tting that this year’s event is on course to be the biggest ever. The
first Vitafoods Europe took place in 1997 – there were 100 exhibitors, and just over 1000 attendees. This year, we are expecting over 1000 exhibitors and over 18,500 visitors.
As well as being a key sourcing event (hundreds of new ingredients and finished products will be showcased) Vitafoods Europe helps visitors make the most of opportunities and overcome challenges. To name but a few of this year’s attractions, the Vitafoods Innovation Centre, in association with analyze & realize GmbH, will offer free consultations on product development, scientific marketing, licensing opportunities, regulation and market access. The Probiotics Resource Centre will enable visitors to understand everything there is to know about Probiotics – from the latest breakthroughs in technology to analysis of consumer trends. And visitors with any questions about regulation, certification, market research or product development will be able to have a one-on-one consultation with experts in The Advice Centre.
Meanwhile, the Vitafoods Europe Education Programme, running alongside the exhibition, will deliver targeted, high- value content focused on delegates’ individual business roles. This year, the Programme will be separated into three distinct platforms to give delegates more flexibility to access content aligned with their particular areas of interest. For those seeking high-level technical knowledge, there will be seven R&D Forums which will showcase the latest applied nutrition science. Each will be dedicated to particular ingredients: Omega-3s, phytosterols, polyphenols, vitamins, dietary bres, proteins and ingredients from India.
A series of Business Workshops will present best practice for business growth, market access and streamlined supply chains for management and senior-level professionals in sales and marketing. Each of the sessions will focus on one of four key areas: ingredient registration and regulation; market insights and trends; marketing strategies; and botanicals. Speakers will include Professor Vittorio Silano, Professor, Medical School, II University of Rome, and Chairman of the EFSA Scientific Committee Working group on Botanicals.
Part of the role of Vitafoods Europe is to help the industry prepare for opportunities approaching on the horizon, and our survey suggests that personalised nutrition is the next big trend to look out for. Visitors were asked what they saw as the three most important trends for the industry. For the short term (over the next 12 months) personalised nutrition was picked by one in ve respondents (19%). However, when they were asked to think about the long term (the next three years) over a third (35%) identi ed it as an important trend. The gures re ect the emergence of new possibilities such as individualised dietary guidelines, wearable technology, and personalised nutrition based on genetic testing. These will be the focus of a panel discussion titled ‘Health by Design: The Future of Personalised Nutrition’ where speakers will include Dr Astrid Stuckelberger of the Institute of Global Health at the Faculty of Medicine, University of Geneva.
With a diversity of new ingredients on show, as well as access to expert advice and the latest scienti c information, Vitafoods Europe is the place to explore the opportunities ahead for your business. I’m proud that we remain the place to be for anyone who wants to do business, source new products and ingredients, learn and network in the global nutraceutical industry.
I hope you’re as excited as I am about the prospect of our biggest and best event ever and I look forward to seeing you in Geneva.
Managing Director, Global Health and Nutrition Network, Europe. Informa Exhibitions
For more information about Vitafoods Europe 2017 visit www.vitafoods.eu.com