Vitafoods Europe brings nutrition to life
Few things in life are certain – but one thing I’m sure of is that the 2016 edition of Vitafoods Europe will be the largest industry gathering of its kind to date. This year we’re celebrating our 20th anniversary, and we will be introducing a range of new attractions and improvements that will increase our focus on the key areas that matter most to our visitors – helping them to meet the business challenges they face in today’s fast-moving market.
As you would expect, Vitafoods Europe will continue to serve the nutrition market. It remains, as it has been for two decades, the global nutraceutical event. But from this year, it will be segmented into four distinct sectors, as follows:
- Ingredients & Raw Materials
- Finished Products
- Contract Manufacturing & Private Label
- Services & Equipment
Why are we doing this? Simple: this restructuring of Vitafoods Europe will enable us to create more content specifically concentrating on each of these four areas, providing a richer experience for visitors. It will also make it easier for visitors to meet the types of exhibitors they want to see, helping them to manage their time better while enabling exhibitors to generate even more valuable sales leads.
In addition, to accommodate Vitafoods Europe’s continued growth, from this year it will relocate from Palexpo Halls 1 and 2 into Halls 3, 4, 5 and 6. The move means there will be extra space for new exhibitors and innovative content in each of the four industry sectors, so that the Vitafoods Europe experience will be even more valuable and productive.
And that’s not all. Vitafoods Europe 2016 will also see the introduction of a host of innovative new attractions that will put the emphasis on great content, interactivity and really bringing nutrition to life.
Premiering in 2016 will be the Sports Nutrition Zone, where visitors can discover the very latest developments in the exciting and fast-growing sports nutrition category. In the Optimal Health Testing Centre, meanwhile, exhibitors will demonstrate how it’s possible to identify specific health needs and deliver tailored nutrition solutions to meet them.
Also debuting at this year’s Vitafoods Europe is the Springboard, which provides a dedicated space for visitors to engage with start-ups and other entrepreneurs at the cutting edge of the nutrition sector. The Vitafoods Launchpad, meanwhile, is a new feature where visitors can hear concise, bite-sized presentations from exhibitors about the latest product launches in the nutrition industry. Launchpad products will also be available to view close at hand in the Vitafoods New Products Zone.
Launchpad will take place in the Vitafoods Centre Stage, a new theatre that will play host to a wide selection of stimulating events across all three days of the show. Topics to be covered include sports nutrition, business growth strategies, regulatory compliance and formulating for the consumer.
A new Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on hot topics such as design, delivery systems, convenience, labelling and sustainability. Elsewhere, the Regulatory Advice Centre, in association with EAS Strategies, will enable visitors to connect one-to-one with experts and discuss the global regulations that affect their business.
All the new additions for 2016 will build on the many existing, successful attractions that have proved popular with visitors in previous years, including the Tasting Bar, Innovation Tours and the Market & Trends Overview in association with Innova Market Insights.
The Omega-3 Resource Centre in association with GOED, which made its debut at Vitafoods Europe 2015, returns in 2016 but will be twice as big with many new features. Coming back for a third year running, meanwhile, is the Nutrition Capital Network European Investor Meeting, where businesses and individuals in the nutrition sector can present their ideas to strategic and private equity investors. This event will take place on Monday 9 May 2016, the day before the show itself opens.
The Vitafoods Europe Conference, running over two days on 10-11 May 2016, will once again offer an unrivalled opportunity to hear about the latest scientific developments and market trends from leading academics and top global industry experts. For the first time this year, we are organising the programme into six dedicated health category-specific sessions looking at weight management, heart health, cognitive health, healthy ageing, digestive health and infant health. Highlights on a fantastic programme for Day 1 include presentations revealing the findings of four major EU-funded nutrition research projects. On Day 2, the attention will switch to marketing strategies, product safety and regulatory issues.
I could go on (and on)! But hopefully it’s already clear by now that, even if you’ve been to every edition of Vitafoods Europe since 1997 (and we know some of you have), the 20th in 2016 will have a huge amount of new and exciting content for you to discover. It’s de nitely an event that’s not to be missed – and I look forward to seeing you in Geneva!
For more information about visiting and exhibiting at Vitafoods Europe 2016, visit www.vitafoods.eu.com
Vitafoods Portfolio Director