One Size Doesn’t Fit All

Innovation in dietary supplement delivery technology meets the demand for consumer-specific needs

As the global population ages, consumers are increasingly taking control of their health to stave off future chronic diseases. From increased physical activity to the growing use of dietary supplements, health-minded consumers are seeking ways to maintain good health. For many, quality dietary supplements are an important part of achieving their healthy lifestyle, which is fuelling growth in the health and nutrition market and providing new opportunities for manufacturers of these products.

But diverse consumer demands don’t always mesh with manufacturers’ offerings. According to Euromonitor, “The old model of ‘one formulation fits all’ is disappearing fast as scientific research sheds new light on the physiology of people when considering age, gender, current health conditions, etc.” Yet, the design of dietary supplements still relies heavily on traditional “pill” forms.

With unique demographic needs on the rise, providing only one dosage delivery form option for dietary supplements simply does not work anymore. Supplements need to be targeted to the special needs of the consumer. Moreover, flexible administration requirements should not be overlooked in the rush to get the next hot supplement to market.

This article is available in full in the Summer 2014 issue of Nutraceuticals Now