Healthier snacks for a healthier Europe

There can be no replacement for proper meals and balanced nutrition when it comes to achieving a healthy lifestyle. However, it is undeniable that snacking is an important pastime in Europe. Thomas Schmidt, Marketing Manager BENEO explains how food and drink manufacturers can make the most of current trends.

The research company Datamonitor reports that consumers are increasingly looking for healthy snack alternatives, with 42 percent of consumers globally choosing healthy snacks. However, market data also shows that 36 percent of them feel guilty after snacking.

Non-communicable diseases (NCD) – such as diabetes, cardiovascular diseases and obesity – are on the rise. Consumers are increasingly aware that a healthy lifestyle starts with a balanced nutrition. As such, healthy snacks – with reduced sugar or fat or fibre-enriched recipes – present a great opportunity for food producers in Europe. They are now looking for food ingredients that help to improve products’ nutritional profiles but without sacrifices on taste and texture.

This article is available in full in the Winter 2014 issue of Nutraceuticals Now