Weight management… a boosting segment

When looking at the World Health Organization figures and predictions we can only observe how obesity and overweight is gaining ground within alarming proportions. With more than 143 million adults overweight and a further 68.5 million being obese in Europe and 1.6 billion overweight adults in the world, today, weight management represents one of the largest and most dynamic growth opportunities in the European health and wellness market.

This health concern has also spread among children and teenagers. If measuring overweight or obese children, aged 5 to 14 years, is challenging because there is not a standard definition of childhood obesity applied worldwide, the trends are still clear. According to the WHO at least 20 million children under the age of 5 years were overweight globally in 2005 and ten percent of the world’s school-aged children are estimated to have excess body fat.

This study collected insights from a total of more than 5300 weight managers to have a better understanding of consumers’ behaviours, motivations and practices in managing weight. The study also looked at product attributes important to consumers in selecting foods to support their weight management goals, and specifically, consumer understanding and awareness of protein in weight management.

This study results reinforce what scientific research data shows in terms of protein’s ability to positively impact weight loss efforts.

This article is available in full in the Spring 2012 issue of Nutraceuticals Now