Frutarom: Healthy, Natural Ways to fight Obesity

Over the past 30 years, the number of people who are overweight or obese has increased sharply. Latest projections from the World Health Organisation indicate that globally in 2005, approximately 1.6 billion adults were overweight and at least 400 million were obese. Looking ahead, these numbers are predicted to rise to 2.3 billion overweight and more than 700 million obese adults by 2015. It is therefore not surprising that market demand for weight loss formulations is high. Pharmaceuticals have traditionally been the first choice for overweight consumers looking to reduce their body weight and, according to official reports, the drug treatment market for obesity will increase more than five-fold over the next eight years, reaching 2.7 billion US-Dollars in 2016. However, consumers are becoming wary about the possible side effects of drug-based treatments and increasing numbers of people are looking to natural agents such as herbal remedies for convincing alternatives. One advantage of herbal preparations is that they are generally well tolerated.

Three different approaches to slimming strategies are well known: The first is to reduce ingestion by influencing the glycemic index, suppressing the appetite and inducing a feeling of satiety. The next method is based on reducing food assimilation by decreasing fat and glucose resorption. The final approach works by increasing the burning of body fat and inhibiting body fat formation. Here, physical activity plays an important role in terms of metabolism activation, and reaching and maintaining a healthy body weight. Today, more and more innovative herbals are becoming available for each of the three slimming strategies. These can be used individually or in combination to achieve the desired outcome. Frutarom Ltd has selected special extracts such as Finomate®, Fenulife® from Fenugreek, and extracts of green coffee bean, algae and apple for efficient weight loss programs.

This article is available in full in the November / December 2009 issue of Nutraceuticals Now