Vitafoods 2008 Preview

Vitafoods International, the largest gathering of nutraceutical experts in the industry is taking place at the Geneva Palexpo on 6 to 8 May 2008. Now in its 11th year, the event promises to build on the success of previous years by providing a platform for serious business and networking in the areas of nutraceuticals, cosmeceuticals, functional foods
and drinks.

The year-on-year growth in popularity and stature of the exhibition is a reflection of the changing nature of the industry as a whole. In 2007, Vitafoods International grew in size by nearly 25 per cent, alongside the boom in the global functional ingredients market, which in the US, one of the sector’s most buoyant regions, was worth a staggering US$21.3 billion in 2006. Rising consumer interest in the role of diet and health, and a growing desire to take a more active role in promoting and optimising personal well-being, have been key to the development of the this market in recent years. Sales of products promoting health benefits are thriving, with marketers quick to capitalise on the opportunities. In-store and media advertising of popular items such as spreads containing Omega-3, pro-biotic yoghurts and vitamin-enhanced juice drinks mean that functional foods have now firmly entered the mainstream food market.

This trend is echoed across the globe, with China and Japan dominating the markets, and Europe following closely behind, as demonstrated by the number of nations represented at Vitafoods International. This year, the global nutraceutuical event is expected to welcome visitors from over 85 countries worldwide. The international audience element of the exhibition is certainly one of the secrets to its success and, that is why, a number of additional international pavilions have been set-up for 2008 to ensure visitors can locate products and suppliers from different areas of the world. Joining the established pavilions from Korea, WUSATA, Bord Bia, China, The Americas and Scotland will be companies from SIPPO (emerging markets), France, Ireland and Belgium.

Audrey Bernard, Communications Manager at Danisco, commenting on the 2007 event said: “The mix of people that Vitafoods attracts is fascinating. There are people from Europe, Asia and North America, which give the show a truly international feel.”

The exhibition is also renowned for its exciting mix of added-value features, such as the Exhibitor Seminar Theatre, New Products Zone and 5th Annual Discussion Forum. The free-to-attend Exhibitor Seminar Theatre will offer visitors the opportunity to hear from key industry figures who will take to the stage to inform the audience about new product launches, innovations and revolutionary research.

The New Products Zone will once again showcase the very latest, cutting-edge developments in the industry and act as a route-planner for the overall visit, while the 5th Annual Vitafoods Discussion Forum on the third day will provide an opportunity for visitors to question a panel of experts on the latest developments in the industry and see how they will affect business.

By delivering the right mix of industry experts, visitors and exhibitors over the past 11 years, Vitafoods has grown into the world’s leading international network event for nutraceuticals in the trade calendar. The three-day conference alone attracts some of the world’s leading experts and academics in health and nutrition and boasted over 250 delegates in 2007.

Organised by Leatherhead Food International, the conference invites senior industry speakers to highlight latest and ongoing developments and innovations in the field. New for 2008, on the third day, will be the interactive workshop session, which promises to improve and enhance the overall quality of the conference experience. Focussing on the new nutrition and health claims regulations, a selection of esteemed industry experts will present information while delegates will be given the opportunity to discuss the research in small workshops and quiz the experts during a panel discussion.

This article is available in full in the Spring 2008 issue of Nutraceuticals Now