Press Releases

28th February 2011 Delegate Budelpack Poortvliet Innovation Tour
1st-2nd March 2011 9th Annual World Food Technology and Innovation Forum
Brussels, Belgium

www.foodinnovate.com

“This is about the future of our business, whatever they are, understand deep emotional
roots of consumer needs considering the brutal fact of environmental constraints. Food
Technology and Innovation raised the awareness”
Product & Process DVI Manager WE, AB-Inbev

“Very valuable event, right on spot for our economic situation having the right companies
together as well as excellent speakers and speech topics”
Di, MBA Segment Engineering & IE, Mars Food

“Opportunity to test your current approach to the future and obtain highly valuable
information from industry leaders”
Lean Programme Manager, Greencore

Only a few weeks until the 9th Annual World Food Technology and Innovation Forum 2011 is taking place. This is the must attend event where key professionals gather to discuss current and future trends in the food & beverage industry.

Network and hear from:

• Franco Beer - Founder, Ador Foods
• Anna Richey - Head of Innovation, Two Chicks UK
• Dr. Graham Cross - Head of Open Innovation and Supplier Alliances, Unilever
• Clas Petersson - Vice President Global R&D, Godiva Chocolatier
• Jon Wright - Head of Retailing Research, Euromonitor
• Dr. Michele B. Kellerhals - Research & Innovation Director, Functional Ingredients, Coca-Cola European Union Group

View more speakers: http://www.foodinnovate.com/speakers.asp

Key topics to be discussed:

• Successful Sodium Reduction Strategies - Reformulating in response to regulatory pressure
• Determining the Future of Functional Foods - Improving nutrient profiles
• Godiva Chocolatier Case study - Expanding the brand by launching new innovation platforms
• Food Simplicity - Developing a clean label portfolio to engage with consumers
• Eating for Change - Launching new products for increasingly health conscious consumers
• Collaboration Vs. Open Innovation Strategies - Creating mutually beneficial partnerships to stimulate fresh innovation
• Understanding The New Consumers and How They Redefine Value - Targeting post recession savvy consumer

View the full programme http://www.foodinnovate.com/programme.asp

The WTG event structure composes of keynote presentations, panel discussions and workshops. In addition pre-arranged one-to-one meetings enable attendees to meet the people they want to meet without spending time seeking them out. Delegates and Sponsors will meet only those who express mutual interest in a personal meeting to maximise possible business connections at the event.

Event Facts and Figures

• Food Technology and Innovation is a 2 day conference in its 9th year
• Includes an exclusive delegate Budelpack Poortvliet innovation tour on the 28th February 2011
• The event is taking place in the Sheraton Airport Hotel, Brussels, Belgium offering delegates the rare opportunity to meet with other attendees, arrange one-to-one meetings with leading speakers such as Coca-Cola, Unilever and Ador Foods
• Around 200 end users are to be expected
• Visit www.foodinnovate.com or call +44 (0) 20 7202 7690 for further information

Event listing information

• 9th Annual World Food Technology and Innovation Forum
• Delegate Budelpack Poortvliet Innovation Tour
• Sheraton Airport Hotel, Brussels, Belgium
• 28th February 2011 and 1st-2nd March 2011

Event Summary

The 9th Annual World Food Technology & Innovation Forum 2011 takes place 1st – 2nd March 2011 and includes a delegate tour on the 28th February.

This year’s event will examine the most cutting edge success stories on NPD and will share predictions on emerging consumer trends and how to utilise them as well as how to accelerate innovation to keep consumers loyal. For more information please contact Michaela Melcher, Marketing Executive, Michaela.melcher@wtgevents.com, visit the event website www.foodinnovate.com or call +44 (0) 207 202 7690.

About World Trade Group

World Trade Group (WTG) is a leading global integrated media company. Operating within the sectors of energy, pharmaceutical, food and beverage, manufacturing and supply chain and HR, we organise and run some of the leading annual business events, bringing together senior executives from world class organisations for a unique blend of knowledge sharing, networking and deal making through our:

• Live events – combining carefully researched conference programmes with facilitated networking sessions to provide delegates with cutting edge information and innovative solutions
• Webinars – real time broadcasts, where participants can receive topical information, pose questions and learn from the presenters’ success stories
• Online events On-Demand – with easy to navigate, password protected web based interfaces, allowing post event access to summit presentations
• Online communities – powerful, rapidly growing online networking resources for manufacturing and HR professionals
• Training - forum to learn and develop practical tools which can be implemented directly into current operations