Features

Quality is undoubtedly the most important factor for manufacturers looking to source ingredients for the functional foods and nutraceuticals markets. For suppliers to prosper in this competitive industry, they must be able to clarify and substantiate their quality promise to ensure customer satisfaction and peace of mind. In light of this, DSM Nutritional Products models its approach around the customer, basing its commitment to quality around four priorities: quality, reliability, traceability and sustainability. Together they form the company’s Quality for Life seal. Here, Anthony Hehir, Global Marketing Manager at DSM Nutritional Products, discusses the four pillars, and why they are vital for a successful and profitable business.

This article is available in full in the Autumn 2010 issue of Nutraceuticals Now